We have raised more than £2,000 for cancer charity, ‘Wear it Pink’ during the course of our month-long campaign which culminated last Friday.
DTG’s Finance Assistant, Sandra Kennedy, led the initiative on behalf of the company, organising bake sales, weekly raffles, and of course encouraging the team to wear pink!
Sandra said: “Cancer is something that has touched most of our lives through a family member or close friend. Our whole staff team wholeheartedly embraced this campaign and we are delighted to be able to contribute to the wear it pink cause. We hope the money raised can help to make a difference.”
The team all contributed in various ways, from completing Tough Mudder and a 10k run earlier in the year, to weekly raffles, giving up a day’s holiday and Christmas card donations.
October is Breast Cancer Awareness Month, a worldwide annual campaign involving thousands of organisations, to highlight the importance of breast awareness, education and research. During Breast Cancer Awareness Month, Breast Cancer Now aims to get as many people as possible involved in raising awareness and funds for breast cancer research.
Every year, Wear it Pink raises around £2 million during Breast Cancer Awareness Month by asking people to wear something pink and donate whatever they can. The money raised is used to fund world-class research, by the brightest scientific minds, across the UK and Ireland. Wear it Pink actively encourages collaboration and knowledge sharing, and helps scientists and clinicians kick-start innovation. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.